First of all, I’ve decided to write this post in English. Not because I feel like it, but mainly because one thing I’ve learned is that Public Relations are global, and so is the English language. That being said, I would like to start off by saying that another semester is ending… Another year. And what a year!
When this semester started and we were told we had the opportunity to join a global communication project – Globcom – I was just mesmerized. How incredible would it be? To have the opportunity to learn from different people and to know different views and cultures… I want that! (And I always have high hopes!) But it turned out not to be as incredible as I thought: a lot of complications – different time zones, strong personalities and little teamwork. I was starting to feel disappointed and lost throughout this project, presenting work it wasn’t being valued, coming up with ideas that weren’t even considered. And the enthusiasm of going to Abu Dhabi for the symposium was less and less: I didn’t get along with my team and I, definitely, wasn’t proud of my team’s work.
But just by the end something clicked.
What is being a PR professional if not dealing with the circumstances? How many times will I probably have to overcome time, language and personality barriers? And I surely won’t let anyone take me down.
So I went to the symposium… And I had a blast: best-experience-of-my-whole-life! I met my team, we presented our work to the jury and, even though (as I was very aware) we didn’t make it through to the finals, this experience couldn’t have been more rewarding. So much that I’ve learned in so little time! And one thing that was discussed during the symposium, which I find crucial for a PR professional, Globcom has allowed me to do: network. The key word in a PR’s world. Of course I got to know students and lectures from other countries, but it didn’t start with anyone but the exact people I went to the Emirates with: people that go to the same school as I do and that I hadn’t talked to once… Shame on me. I can honestly say they’re great and I’m so glad they were the ones I shared this with. I couldn’t have asked for better. Thank you.
The whole Globcom experience was really great and showed me another side of Public Relations: not something that I didn’t already know theoretically but, this time, I got to experience it. It was the closest I felt to the real world. It gave me the confidence and the strength to keep going and it made all of the stress and the sleepless nights I’ve had to go through in this course worth it. It got me ready.
I can’t put in words everything I’ve learned, but I can say my perspective of the world as a PR as certainly changed. Being a PR is a constant process, because the world is changing and we change with it. We have to keep up: update ourselves and learn has much as we can. Communicate everyday. Build and grow our network everytime.
I will certainly do that. And for everyone I shared the Globcom experience with:
see you in Boston.